Recurring Revenue from Expertise

Recurring Revenue from your Expertise

The internet has changed how businesses communicate with their target audiences, potential and former customers. No longer are these groups responding to highly promotional media that is designed to only sell. Instead, they are looking for content that educates and entertains. By creating content that matches these expectations of your audience, you can accelerate the

The Inbound Marketing Funnel

The inbound marketing funnel is the process your customers go through when they find you and your products online. Unlike with other marketing processes in the physical world, there are many different elements and avenues your customers can take. This can cause several problems for your marketing team and business. However, by understanding the inbound

Affiliate Marketing

Affiliate marketing is the process of having other online sites and businesses advertise your products / services. It is one of the best ways to generate additional sales for your business. The biggest advantages of the scheme is that you only pay your affiliates when they have successful referred a customer. Therefore, you can make
Lead Generation

Lead Generation Strategy

Your business cannot be successful unless you are actively attempting to generate leads and qualify them for customer acquisition. There are many different types of online lead generation tactics that you can implement fairly effectively. Here is a list of some of the most effective ways you can generate those leads online.   1. Website
Focus Group

Focus Groups For Testing Products And Marketing Strategies

A focus group is one of the best ways to discover whether your products or marketing strategies are attractive to your customers. Creating a focus group is not easy and there are many opportunities for the data collected to be inaccurate or misleading. With a clear strategy you can gain important insights into how your
Surprise and Delight

Surprise and Delight

Many big brands are now using ‘Surprise and Delight’ marketing tactics to build strong customer loyalty and attract new customers to their brands. No matter what size your business is, you can employ similar tactics to achieve great results to aid the growth of your business. Find out how you can surprise and delight your