Conversion Rate Optimisation (CRO) is the method of using statistics and analytics to determine how you can optimise your website to encourage desired visitor behaviour. This behaviour can range from clicking through to accept an offer to sharing content with peers. Often, the recommendations from professionals are very simple; like the changing of the colour
Gamification is one of the new techniques now being used by businesses to attract audiences to their websites and engage them. While a relatively new industry, the growth and value of gamification is already substantial. By 2016, the industry will be worth approximately $2.6 billion and by 2018 it will be worth $5.5 billion. That
Search engine optimisation is forever changing. Every year, there are new predictions about how the industry will unfold and what impact it will have on businesses and their websites. Part of the ‘prediction game’ is considering what changes Google is going to make to their algorithms. During the past few years, many businesses have seen
If you want your business website to look good on a mobile device it needs to be responsive. Although customers are generally more forgiving on the load time for a website when using mobiles, they still demand good performance. Bad performance can force your customer to leave your website and in many cases never return.
99% of website designers suck because they sell website designs. What? Just read that back again. What does that even mean? Let’s break it down. Aflua used to be a design agency. What I mean by that is that we produced high-fidelity, impressive designs for our customers to drool over and buy into. We were
Mobile technologies have changed everything. Smartphones and tablets are now so entrenched in our work and leisure time that we feel almost naked when we have left our devices at home. Since 1990, we have gone from practically zero mobile phone adoption to over four billion in 2013, of which over a quarter are smartphones.