Small Business Digital Marketing
Aflua helps small business owners leverage the Internet.
Hi, my name is Jake Burdess, and I founded Aflua in Spain in 2000 with my wife Silvia. We serviced small to medium businesses in many different industry verticals across Europe until 2012, providing graphic design, branding and web design and development for more than 200 happy clients during that time.
In 2012 we transferred headquarters to New Zealand, continuing to help small businesses with quality Web hosting solutions and web design services. Today, a completely distributed team of designers, developers and digital marketers, and a growing network of supporting collaborators, enables us to constantly improve our offering.
It’s been an exciting journey, and one which has taught us some tough lessons along the way. And maybe that’s why we resonate so much with the struggles of the small business owner – being a small business ourselves, we know just how much you are up against.
Get in touch directly with me today, to find out how Aflua can help your company to write your online success story through our small business digital marketing packages.
Late in the sweltering summer of 2009, I found myself reluctantly dismantling the furnishings, fittings and even the flooring of the design studio I had founded five years previously on the island of Menorca in the Spanish Balearics.
The Aflua offices were located in a listed building, complete with ceiling frescoes, that we had overhauled to create the most impressive and modern space in the area, producing a reaction in visitors to the tune of “Wow, I thought for a moment I was in New York!”, or “This place looks like a design firm I visited once in London!”.
The company had serviced hundreds of clients during that time, across the Balearics and mainland Spain, as well as in the UK. Now I was closing the doors to the business for the final time, following a long series of heated disagreements with my Spanish business partner. In short, when it came to employee incentives, I am a firm believer in the carrot, whereas he was a man of the stick.
As I sweated pulling up parquet floorboards, I reflected on the reasons for our fiasco. There were obvious causes, such as the looming economic recession, our inflexible landlord and the obvious discord between myself and my partner, but all of these were essentially circumstantial and could probably have been worked through, and, in overcoming them, would perhaps even have made the company more resilient.
Suddenly, all alone in what was once a buzzing, cooler-than-cool design studio, I had an epiphany. It was not prudence in the face of a failing economy, the capitalist (but rather short-sighted) owner of the building or the petty bickering of two young businessmen that was the underlying problem here; it was the arrogant way in which we had treated our customers, taking their money with little thought to their businesses. We had sucked up every last drop of the blood that had been keeping our business alive.
At that moment I made two vows to myself. The first, somewhat childishly, was that I would never have another business partner again in my life. While this was a snap decision made in the heat of the moment, to this day I find myself happier working with collaborators as opposed to partners. The second, and far more important, pledge I made to myself that day was that I would do all that was in my power to serve my customers above myself. At that moment I had, for the first time in my life, fully understood the repercussions of treating customers badly, and conversely, the power of looking after them.
That moment of enlightenment awoke a strong desire in me to be more conscious of my interactions with clients, as I was determined for my next venture to be a success, or at the very least not to be a failure because of my relationship with my customers.
The next iteration of Aflua was born in that same instant: a company that would care for the success of its clients as much as caring for its own success, helping them to achieve fantastic results online through ongoing contact and support.
WHY CHOOSE AFLUA?
- We understand the digital landscape, and have been producing great things online since before 2000.
- We are well-versed in mobile technologies and are experts in responsive design for smaller screens.
- We offer the whole solution, from domains, hosting and email to design, development and deployment.
- We care for you like you were our own, because we know that your success will contribute to ours.
Starting up a small business is tough. We know, we’ve been there.
Those entrepreneurs that make it past the dream stage and into the actual, bare-bones creation of their own company are often plagued by a lack of resources, long working hours, discouraging friends and relations, and uncertainty on all sides.
That’s why we feel that you, the small business owner, could probably do with a helping hand. However tenacious you may be, if you are anything like us you will be working flat out, and may well be going through difficult times in pursuit of your dream.
Aflua offers affordable website plans, as well as small business digital marketing add-ons and systems for driving your online marketing to new heights. Because if there is one thing we are absolutely and unshakably convinced about, it is the following:
Without a great online presence, your small business is nothing more than a hobby. With good design and marketing, you build a brand. Hobbyists survive. Brands thrive.
Unless you are aware that your small business needs to be as differentiated as possible to sell in the digital landscape, you are only surviving.