The Inbound Marketing Funnel
Saturday, March 28 2015
The inbound marketing funnel is the process your customers go through when they find you and your products online. Unlike with other marketing processes in the physical world, there are many different elements and avenues your customers can take. This can cause several problems for your marketing team and business. However, by understanding the inbound
- Published in Clients, Marketing, Small Business
Blog Scheduling
Thursday, March 26 2015
Blogging is an art form that allows you to reach your audience and convince them of your industry authority. 81% of individuals will trust information that is included within blog posts and 61% of readers are influenced by content in articles published online. However, there are many different aspects of blogging which are required for
- Published in Marketing, Small Business, Systems
How to Optimise Google+
Tuesday, March 24 2015
Google+ is one of the latest and biggest social media channels available on the internet. It has the ability to propel your business up the search engine rankings so that when someone searches for something, it is your brand’s content they see first. This is because Google owns the network and it wants to prioritise
Conversion Rate Optimisation Myths
Sunday, March 22 2015
Conversion Rate Optimisation (CRO) is the method of using statistics and analytics to determine how you can optimise your website to encourage desired visitor behaviour. This behaviour can range from clicking through to accept an offer to sharing content with peers. Often, the recommendations from professionals are very simple; like the changing of the colour
- Published in Marketing, Mobile, Web Design
Gamification for Business Growth
Tuesday, March 17 2015
Gamification is one of the new techniques now being used by businesses to attract audiences to their websites and engage them. While a relatively new industry, the growth and value of gamification is already substantial. By 2016, the industry will be worth approximately $2.6 billion and by 2018 it will be worth $5.5 billion. That
SEO Predictions For 2015
Wednesday, March 11 2015
Search engine optimisation is forever changing. Every year, there are new predictions about how the industry will unfold and what impact it will have on businesses and their websites. Part of the ‘prediction game’ is considering what changes Google is going to make to their algorithms. During the past few years, many businesses have seen