Gamification is one of the new techniques now being used by businesses to attract audiences to their websites and engage them. While a relatively new industry, the growth and value of gamification is already substantial. By 2016, the industry will be worth approximately $2.6 billion and by 2018 it will be worth $5.5 billion. That
Search engine optimisation is forever changing. Every year, there are new predictions about how the industry will unfold and what impact it will have on businesses and their websites. Part of the ‘prediction game’ is considering what changes Google is going to make to their algorithms. During the past few years, many businesses have seen
2014 has been a busy season for those using the internet to market their business, with many significant successes and failures. This article will look at some of the highlights and failures of the year and discuss what you can learn from them to support your marketing in 2015 and beyond. Follow Local Regulations:
Although many businesses believe that brochures have given way to the modern e-commerce store, their effectiveness is still impressive. Many businesses can use a brochure to entice their target audience to investigate further or make a purchase. Learn why brochures are still useful in today’s online market and how you can increase their effectiveness here.
Sponsoring an event can be a great way to establish yourself in the community and grab extra attention for your brand. There are numerous options available for sponsorship. However, you have to ensure you embark on the right one, otherwise your brand’s image can be damaged from the experience. Learn what options you have for
Creating a brand is an easy process. The major challenge is creating one to stand the test of time and be visible in a crowded marketplace. To do this, your business must ‘zag’ when others ‘zig’. This is a concept by author Marty Neumeier, first seen in his book, ZAG: The Number One Strategy Of High