Recurring Revenue from your Expertise
The internet has changed how businesses communicate with their target audiences, potential and…
The Inbound Marketing Funnel
The inbound marketing funnel is the process your customers go through when they find you and your…
Affiliate Marketing
Affiliate marketing is the process of having other online sites and businesses advertise your…
Lead Generation Strategy
Your business cannot be successful unless you are actively attempting to generate leads and qualify…
Focus Groups For Testing Products And Marketing Strategies
A focus group is one of the best ways to discover whether your products or marketing strategies are…
Surprise and Delight
Many big brands are now using ‘Surprise and Delight’ marketing tactics to build strong customer…
Using Scarcity for Conversion
Creating scarcity for your product can help you achieve quick, high value sales. This marketing…
Build your Product around your Client
If you really want your business to succeed in a market where there may be significant competition…
Up-Selling & Cross-Selling To Improve Business Revenue
The cost of acquiring a new customer is often around four times more expensive than it is to sell…
Focus on the Problem to Sell the Solution
To improve the uptake of your offers you need to appeal to your customers’ emotions. Nothing works…