Avoiding Small Business Burnout
Thursday, August 06 2015
Running a business can lead to a very demanding lifestyle. There are numerous considerations to think about and that often leads to business owners becoming tired. This is not uncommon. The trouble starts when you’ve become so tired that you burn out. This can have a major impact upon your business and be disastrous on
- Published in Marketing, Small Business, Social, Systems
Why Interaction Rate is More Important than Views
Wednesday, July 01 2015
One of the biggest mistakes that small businesses make is that they don’t understand that they shouldn’t be focusing on followers, fans or views. These statistics are practically worthless in a world where the majority of web users are quick to abandon web pages and social media content. Instead there are other statistics and important
- Published in Marketing, Small Business, Social
The Lead Generation Path
Monday, June 15 2015
Selling online is not as simple as it was even just a few years ago. Today, thanks to the growth of the Internet, customers have a huge variety of choice when it comes to product suppliers. This has made it harder for your customers to make a purchasing decision. Sometimes your customers will have to
- Published in Marketing, Small Business, Systems, Web Design
Email Marketing is the Most Effective Form of Digital Marketing
Thursday, June 04 2015
Email marketing is one of the most effective forms of digital marketing and should be a central part of any online sales path you have. Despite its effectiveness, businesses are often slow at adopting email marketing and building their contacts list. The reason behind this is because businesses tend to see the difficulty in building
- Published in Marketing, Small Business, Systems
Recurring Revenue from your Expertise
Saturday, May 30 2015
The internet has changed how businesses communicate with their target audiences, potential and former customers. No longer are these groups responding to highly promotional media that is designed to only sell. Instead, they are looking for content that educates and entertains. By creating content that matches these expectations of your audience, you can accelerate the
- Published in Clients, Marketing, Small Business, Systems
Split Testing Landing Pages
Wednesday, May 06 2015
Your landing pages are an important part of the inbound marketing process. They act as an information gathering tool; collecting names, email addresses and other details from your website visitors. These details can then be used in further online marketing campaigns for closing deals with potential customers. Yet, like many aspects of online marketing, you
- Published in Marketing, Systems, Web Design