Avoiding Small Business Burnout
Thursday, August 06 2015
Running a business can lead to a very demanding lifestyle. There are numerous considerations to think about and that often leads to business owners becoming tired. This is not uncommon. The trouble starts when you’ve become so tired that you burn out. This can have a major impact upon your business and be disastrous on
- Published in Marketing, Small Business, Social, Systems
Why Interaction Rate is More Important than Views
Wednesday, July 01 2015
One of the biggest mistakes that small businesses make is that they don’t understand that they shouldn’t be focusing on followers, fans or views. These statistics are practically worthless in a world where the majority of web users are quick to abandon web pages and social media content. Instead there are other statistics and important
- Published in Marketing, Small Business, Social
Automating Social Media
Wednesday, April 01 2015
Social media is a powerful marketing tool for increasing the awareness of your brand. It is not however, one of the best online sales avenues. That is why some businesses don’t place that much effort into their social media updates and instead automate their entire output. This has caused some problems in the past. Tesco,
- Published in Small Business, Social, Systems
How to Optimise Google+
Tuesday, March 24 2015
Google+ is one of the latest and biggest social media channels available on the internet. It has the ability to propel your business up the search engine rankings so that when someone searches for something, it is your brand’s content they see first. This is because Google owns the network and it wants to prioritise
SEO Predictions For 2015
Wednesday, March 11 2015
Search engine optimisation is forever changing. Every year, there are new predictions about how the industry will unfold and what impact it will have on businesses and their websites. Part of the ‘prediction game’ is considering what changes Google is going to make to their algorithms. During the past few years, many businesses have seen
Share Tweets: Grow Traffic
Saturday, February 21 2015
Social media marketing is an enigma to many business leaders. While it is an important aspect of any online campaign, many businesses believe it is more like a bulletin board for placing advertisements about their products, services or content. Very few organisations actually actively participate in content sharing. Not Sharing Is Against The Rules